Tuesday 8 April 2014

Plus Size Clothing - No longer a ‘extra’ category with BATA


Remember that time when you visited some clothes outlet and were politely (not really politely--more like snarkiness-masked-as-policy politeness) told that the clothes they carry wouldn’t fit you? That there was no earthly way to accommodate you, because your size or build just weren’t found in ‘regular stores’? Maybe check out Mars? That’s where we get all our ‘other’ sizes.
Sound like an average day in the life?
It almost sounds dream-like to imagine a world—okay maybe just a store, that carries a size that fits well, looks nice, and isn’t horrendously expensive.
As it happens, there’s been a revolution in the fashion world. A strange dream-like movement of likeminded spirits (and bodies!) have banded together to cater to those left on the fringes of the earthly fashion world.

Enter BATA

If you are tall and/or broad, chances are that your wardrobe choices are rather limited. But if BATA has their way, we’ll be living in a culture where size is no barrier to anyone for clothing options.

What is BATA?

The Big and Tall Associates (BATA) was formed to cater to the need for plus size clothing. It came into being in 1972, when it became apparent that people of more than ‘average’ height, waist and shoulder size were facing extreme difficulties in finding clothes that fit them comfortably.
Body shaming is common, especially in the fashion world. One of the biggest push backs against it, is to identify and make visible the issues that this causes; which is why BATA has become the de facto go-to destination for plus size clothing shopping. BATA has partnered with many retailers and manufacturers to make it easier for you to have more choices than ever.

That’s Great for the Big and Tall People of the World.

Indeed it is. Which is why the following things should be kept in mind when shopping for plus size clothing:

-          Cut straight to the chase

Asking your clothes retailer whether they are part of BATA or not, helps identify if a store stocks the apparel you need. That’s the first thing you have to ask.

-          Know your BATA Size(s)

Apparel and clothing sizes may vary from store to store but BATA makes it easy by providing standard sizes for plus size clothing:
Sportswear
Tall: LT (large tall) through 4XT (4X tall) or 6XT (6X tall)
Big: 1XB (generally a half-size bigger than a regular size extra-large) through 6XB (6X big), although some stores carry limited merchandise up to size 10XB (10X big).
Dress Shirts
Tall men's sizes: Neck sizes 16½ through 22, and Sleeve lengths 36 to 40
Big men's sizes: Neck sizes 17 through 24, and Sleeve lengths 34 to 39
Suits and Sportcoats
Sizes are many, and include big, portly, tall and extra tall.
Dress Pants
Waist sizes from 34 through 80
Hemmed in lengths (inseams) of 28 through 40
Unhemmed trousers are custom-fit to the customer
Casual Pants and Jeans
Combined waist and length sizes (such as in jeans), or sportswear sizing, as described above.

-And there you have it. There’s no reason why you can’t enjoy fashion to its fullest. BATA clothes fit comfortably and are made with you in mind. Take back the initiative today!

   Source http://www.bigandtall.biz/faq.aspx

No comments:

Post a Comment